C4A Engagement Model
Stop Paying People
Who Don't Sell.
Your next sales team is already in the field.
Commission-only agents for healthcare. Recruited, trained, and managed by C4A.
4 weeks
to first agent selling
100%
performance-based pay
You pay for results, not salaries
Agents are live within 4 weeks
Every deal is tracked and attributed
We manage the agents so you do not have to
How It Works
From Product to Pipeline in 4 Weeks
We Learn Your Product
Week 1
We sit with you. We understand what you sell, who buys it, how the money works, and what a good deal looks like. We design a commission model that makes agents want to sell it and makes the economics work for you.
We Find the Right Agents
Weeks 2 to 4
We recruit from our network of healthcare professionals, community health workers, and commercial operators. Not random people. People who already know the buyers. We vet them, brief them, and give them their tracking links.
They Start Selling
Ongoing
Agents go to work. They share your product with their networks, close deals, and every transaction is tracked in real time. You see pipeline, conversion, and revenue on a dashboard. Not in a WhatsApp group.
We Handle the Rest
Ongoing
Commission calculation, agent performance management, underperformer replacement, territory rebalancing, and scaling. You focus on product and delivery. We focus on getting it sold.
Pricing
Transparent Pricing
Three tiers. Pick what fits.
Starter
N200,000
- Commission structure design
- Up to 10 recruited agents
- Basic sales brief and tracking links
- Monthly performance summary
Best for: Early-stage companies testing agent distribution
Get StartedGrowth
N750,000
- Everything in Starter
- Up to 25 recruited agents
- Custom pitch deck and sales materials
- Territory planning and assignment
- Bi-weekly performance reviews
Best for: Companies ready to scale distribution across Lagos
Get StartedEnterprise
N2,000,000+
- Everything in Growth
- Unlimited agent recruitment
- Dedicated account manager
- Custom CRM integration
- Weekly reporting and agent coaching
Best for: Established companies building a national sales channel
Get StartedAll tiers include: Commission override (C4A retains 10% of commission pool as management fee). Agent commissions disbursed via C4A escrow for trust and transparency.
Who This Is For
This Works If...
Ready to talk?
Tell us what you sell. We will tell you how fast we can move it.
Send us your product details, pricing, and target market. We will come back with a commission model, an agent recruitment plan, and a timeline. No pitch deck required. Just the basics.
Confidential Engagement
Partner With Consult For Africa
We support hospital operators, investors, development partners, and institutions seeking disciplined execution, institutional strengthening, and measurable performance transformation.
Engagement Areas
- • Hospital management & embedded leadership
- • Turnaround & financial performance recovery
- • Strategy, service-line & revenue growth
- • Capital project planning & commissioning
- • Digital systems & performance dashboards
- • Healthcare HR & executive coaching (Maarova™)
- • Public sector & PPP transformation
Accreditation & Quality Readiness
- • JCI accreditation preparation
- • COHSASA accreditation readiness
- • SafeCare quality improvement pathways
- • Clinical governance & patient safety systems
Engagement Process
- • Confidential executive review
- • Diagnostic & performance assessment
- • Scope definition & transformation pathway
Discreet engagement • NDA available • Executive response within 48 hours